In the ever-evolving landscape of cannabis marketing, finding effective advertising avenues is crucial for dispensaries seeking to expand their reach and engage with their target audience. While map-locator tools like Weedmaps have long been popular choices for advertising, it's essential to explore alternatives that offer broader reach, better rates, and enhanced features.
Enter Mantis Ad Network – a game-changer in cannabis advertising that promises to reshape the way licensed dispensaries and delivery services connect with their potential customers.
Operating as the only end-to-end advertising platform catering to cannabis-focused brands at scale, Mantis offers a unique value proposition to licensees looking to grow their business both cost-effectively and strategically via online channels.
1. Expanding Reach Through a Network of Websites
The power of Mantis Ad Network lies in its ability to tap into a network of websites that cater to a vast and diverse audience. Unlike relying solely on a single publication like Weedmaps, Mantis offers the advantage of spreading your message across thousands of websites and apps that collectively reach a larger audience.
This is especially important for dispensaries wanting to run local ad campaigns targeting users at the ZIP-code level in various markets they are licensed to operate within, whereas reach is typically very limited when advertising with any individual publication when targeting local markets.
This broad reach translates to more exposure, increased brand recognition, and greater potential for conversions. By harnessing the collective strength of various websites, Mantis opens doors to new, untapped audiences that can significantly contribute to a dispensary's growth.
2. Cost-Efficiency and Lower Advertising Rates
Mantis Ad Network stands out not only for its extensive reach but also for its affordability. The network's unique approach to pooling websites' audiences allows it to offer remarkably competitive advertising rates and low CPMs for its dispensary partners.
Using Mantis, licensed dispensaries and delivery services can effectively target cannabis-interested audiences across the open web without breaking the bank. This cost-efficiency ensures that even smaller dispensaries with limited marketing budgets can make a considerable impact and establish a solid online presence.
For further cost savings, Mantis focuses on supply path optimization and offers a unique low cost pricing model that effectively removes all third party intermediary fees for brands and agencies advertising with the hundreds of publications that are already directly integrated with the Mantis platform.
3. Built-In Fraud Protection and Viewability Standards
Cannabis advertising has its share of challenges, including concerns about fraudulent activities and ensuring that ads are genuinely viewed by the intended audience. Mantis addresses these issues head-on with its built-in fraud protection mechanisms and stringent viewability standards. Dispensaries can advertise with confidence, knowing that their investments are safeguarded against fraudulent practices like click and impression fraud. Furthermore, the network's commitment to viewability ensures that their ads are seen by real users, maximizing the value of each impression.
4. Tracking Campaign Performance Made Easy
Measuring the effectiveness of advertising campaigns is essential for making informed decisions and optimizing strategies. Mantis Ad Network simplifies this process through its user-friendly self-service dashboard. Dispensaries can easily track campaign performance metrics, such as impressions, clicks, and conversions, in real time. This data-driven approach empowers businesses to make necessary adjustments on the fly, ensuring that their advertising efforts yield the best possible results.
Conclusion
Mantis presents an appealing alternative to traditional cannabis advertising platforms like Weedmaps. With its ability to leverage a network of websites, offer cost-effective rates, provide fraud protection, adhere to viewability standards, and offer an intuitive dashboard for campaign tracking, Mantis is poised to revolutionize the way dispensaries approach online advertising.
Whether you're a well-established dispensary or a budding business in the cannabis industry, partnering with Mantis Ad Network can open doors to new audiences, improve your online presence, and drive meaningful results. As the cannabis market continues to thrive and evolve, embracing innovative advertising solutions like Mantis will undoubtedly set your dispensary on the path to success.
